The Victorian Employers’ Chamber of Commerce and Industry has been busy working with Victorian businesses for the past 150 years. I was asked to get involved in updating their website content to better reflect the breadth of services that VECCI delivers, as part of a larger organisation restructure, rebrand and redesign of To understand what was needed, I interviewed stakeholders, drew up an inventory and wrote 220 pages of content. I also devised a process for approvals and production, helped update the organisation’s writing style guide, designed naming conventions for content and the site linking policy.