Web content design and business strategy
If you think that you should be on the web but don’t really know how to get there I can help you to work out your business requirements, design specifications and solutions and then produce the content for the finished product. I have extensive experience working with business owners to work out what they want and helping them to get there, including: writing business cases, designing content and content management systems, producing and testing new sites, designing workflows and training new content managers.
Freelance journalism, writing and PR - telling it like it is (or isn’t)
I occasionally contribute articles to publications, usually in areas I know (tourism) or love (the arts).
Brochure writing
Some organisations and audiences still want information served up on paper. I have become the queen of tourism marketing collateral; writing content for long and short print brochures.
Style guides – helping your organisation with ‘style’
Need help making how an organisation generates and manages words, images, links and how to interpret your brand in your communications.
Style guides help your staff to work with content and are handy to give to contract writers so that you get what you asked for. I write styles guides that promote plain, correct English and help ensure that all communications are consistent.
Editing and proofing – dotting the ‘i’s
Make sure your documents are useful and accessible – I can make them consistent in style, formatting and tone, find and fix typos, help you avoid jargon and grammatical errors. I have the patience and experience to edit your strategies, plans, reports, training materials and business communications.
Website rewrites – better management of your content
If your website content is old and out-of-date, or if you are going through a redesign or re-branding exercise, it might be time to rewrite it. I can help you to review content segmentation, build inventories, find gaps, and rewrite everything so that it represents what you do accurately, in a way that appeals to your target audience.