The Victorian Employers’ Chamber of Commerce and Industry
The Victorian Employers’ Chamber of Commerce and Industry (VECCI) delivers a surprising range of services - so many that it was evident that their old website was not describing them adequately. I worked with their marketing department to work out an inventory of content, wrote 220 pages and helped think about ongoing management policies and processes.
Find out more about the The Victorian Employers’ Chamber of Commerce and Industry project
Destination Melbourne
The Destination Melbourne crew asked me back to write the next issue of the pocket-sized Shopping guide. I wrote 18 pages for this 64-page A6 brochure. Topics included Shopping Melbourne style, Laneways and arcades, Precincts, Markets, Fashion, Something special, Villages and Events. Proofed final content in templates, liaised with designer re corrections etc. Published October 2007
Tourism Victoria Adventure guide
I wrote content about 10 different adventure activities and where to experience them in Victoria for this 56-page A4 brochure.
Find out more about the Tourism Victoria Adventure guide project
Planex
Office storage never looked better. Planex makes sexy filing cabinets and screens and office accessories that are favoured by architecture firms and interior designers. I love editing blurbs about the latest product they have dreamt up and manufactured in their Melbourne factory. One day I hope to have one in my office.
Writer, content design www.environment.gov.au/heritage
I edited approximately 200 pages of content about Australia’s listed heritage places and their management for the new revised Australian Government heritage website.
Find out more about the Writer, content design www.environment.gov.au/heritage project
Writer and content design, www.visitnoosa.com.au
Noosa is a great place to get to know. I had the pleasure of experiencing it firsthand to understand it better while writing 80 pages of content for the new website.
New site launched January 2008
Find out more about the Writer and content design, www.visitnoosa.com.au project
Project manager, content advisor www.nationalpublishers.com.au
It’s a nice change being involved in a project from go to ‘wo’. I worked with Ben Bailey to work out requirements, IA, content, design and management. I wore project management, business analyist and content designer hats.
Find out more about the Project manager, content advisor www.nationalpublishers.com.au project
Writer, Family Special campaign, V/Line vline.com.au
For the 2007-08 school holidays a Family Special campaign offered families cheap tickets to regional Victoria. I wrote destination-specific content for Bendigo, Ballarat, Echuca, Geelong and Melbourne.
Find out more about the Writer, Family Special campaign, V/Line vline.com.au project
Writer, Days in the Diocese destination content for www.backpackvictoria.com
To promote Melbourne to the Catholic youth who are coming to Sydney for World Youth Day, I was commissioned to write information about all the free attractions, the Melbourne Archdiocese, travel etc
http://www.visitmelbourne.com/did08/
Find out more about the Writer, Days in the Diocese destination content for www.backpackvictoria.com project
Media and publicity, National Gallery of Victoria
To fill a staffing gap I was asked to join the Media and PR team at NGV in January 2007. I had a great time talking to curators about prospective exhibitions with a view to writing media kits and releases for Cinema India, The Art of Bollywood, Golden Screens, Imaginary Prisons, Small Worlds, Kitty Kantilla and Katie Pye.
Writer, Sydney to Melbourne touring brochure and website
There are several scenic routes to drive between Melbourne and Sydney. Tourism Victoria, Tourism New South Wales, and Australian Capital Tourism decided that they would promote the Great Alpine Road, the Sydney to Melbourne Touring Route and the Capital & Country Touring Route to both trade and consumer audiences.
I was brought on board to write a 74-page print product manual to be used by trade helping visitors plan their trip, and adapt that content for the consumer website.
Writer, 2006 Spring racing carnival guide, Destination Melbourne and Racing Victoria
I produced content to a very tight deadline for two versions (targetting Melbourne and interstate audiences) of a pocket guide for spring racing punters. I wrote 12 pages of words about Spring Racing Carnival venues and signature days, Melbourne shopping, Melbourne dining, nightlife and also country racing, tickets and travel.
Writer, Melbourne Style, Destination Melbourne and Tourism Victoria 2006-07
Melbourne Style is a 32-page publication that is published quarterly and distributed into regional Victoria. I write approximately 20 pages of editorial each issue describing that quarter’s key events, things to do in and around Melbourne.
Writer, Spa and wellness guide, Tourism Victoria
Wrote destination content for this 64-page A5 brochure, and proofed final content in templates, liaised with designer re corrections, wrote image captions etc
Writer, Melbourne and Victoria (touring brochure)
Updated content in this 80-page A4 brochure (was acting editor of first edition of the ‘touring’ brochure as a Tourism Victoria employee in 2004). Update included removing obsolete sections e.g. anticipating the Melbourne 2006 Commonwealth Games, checking information about popular features and attractions, corrected errors detected since first publication etc.
Editor/proof reader, Tourism Victoria strategic and industry plans
Proofed documents to correct grammar and ensure the documents were professional, accessible and written to the Tourism Victoria corporate style guide.
Publications included:
Victoria’s Accessible Tourism Plan
Tourism Excellence
Victoria’s Aboriginal Tourism Development Plan 2006-2009
Media website, National Gallery of Victoria
I was approached to be business analyst, content designer and producer to design and build a new media section of the NGV’s website. It took us 6 months and has been used enthusiastically by NGV staff and journalists alike.
Find out more about the Media website, National Gallery of Victoria project
Content redesign, Genuine Noosa Better Business Program
I was commissioned to segment and customise content written for a professional development syllabus to suit delivery on the web.
Find out more about the Content redesign, Genuine Noosa Better Business Program project
Freelance contributions to publications
As a freelance journalist and writer I have contributed to broadsheet daily newspapers and specialist arts magazines and travel journals.
Find out more about the Freelance contributions to publications project
Website rewrite, Energy Safe Victoria
I was engaged to rewrite approximately 200 pages of content for Energy Safe Victoria’s website.
Find out more about the Website rewrite, Energy Safe Victoria project
Content redesign, Mildura Tourism
I found out that Mildura is a great place first-hand, which helped me to devise a new structure, work out the content inventory and then generate over 100 pages of information about what to see, do and where to stay in the city and surrounds for the site redesign project.
Content designer/writer, Troupe du Jour website
I designed the content segmentation and consulted with stakeholders to establish the tone for the site and to source content for www.troupedujour.com.au. I collaborated with Ben Bailey on the front-end design and came up with keyword-rich content, meta data, page titles etc to enhance site’s findability.
Launch: June 2006
Departments of Environment and Water Resources and Agriculture, Fisheries and Forestry
Australian Government departments of the Environment and Heritage (now Department of Environment and Water Resources) and Agriculture, Fisheries and Forestry run an annual grants program called Community Water Grants (the name says it all). I improved the architecture and content segmentation of www.communitywatergrants.gov.au to enhance usability and accommodate new content for the latest grants round, and edited content to the program’s style guide. We met a tight deadline and got good feedback from the pollies!
Shopping Guide, Destination Melbourne
My brief was to produce engaging content for a pocket-sized guide to shopping in Melbourne. I wrote 14 pages of this 64-page A6 brochure on topics including shopping Melbourne-style, laneways and arcades, precincts, markets, fashion, finding something special, and Events. Proofed final content in templates, liaised with designer re corrections, wrote image captions etc. Printed June 2006
Website content manager, www.theatrealive.com.au
I managed all site updates – moderating, improving and publishing content contributed by industry members (small to medium theatres and performers) , managed bugs, user problems and site improvements. I wrote the Theatre Alive campaign style guide in two versions - one for internal use and one for contributors.
April 2006-June 2007