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Project date: July 2007

Project website: www.ngv.vic.gov.au/media

The NGV wanted media workers around the world to know about its busy program of exhibitions and public programs, and decided that they could reach them online.

Wearing my my business analyst hat, I talked to the Media and PR team, Photographic and Copyright Services people, and the Multimedia folk at NGV, surveyed journos and reviewed what other galleries are doing for media, and put all of my findings into a recommendations and requirements document.

Phase two of the project involved being an information architect and content designer. When everyone agreed on our mission, I started drawing up a content inventory, designed wireframes and wrote use cases that described how the content management system and website should work. I participated in the building phase of the project as the tester and intermediary between the developer and the media team.

Finally I produced the content for the site, filling the CMS with 70 press releases, media kits and 11 collections of sample images.

I am told that the first query fielded by the site was from an international journalist with whom the NGV had not formerly dealt!