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Project date: May 2007

Project website: www.genuinenoosa.com.au

Noosa Council and Tourism Noosa recognise that all local businesses contribute to a visitor’s experience.  They have devised Genuine Noosa, a program that aims to ensure that their business members operate professionally. Someone else had written the first instalment of the program’s syllabus, which was to be delivered online. The content needed, however, a bit of help to work well in a web context. I devised a content structure and access points that guided program participants through each relevant, industry-specific section, and rewrote the 220-page site in plain English.